Strategy
A clear plan before you spend the money
I turn your data, people and processes into decisions that grow revenue and reduce losses.
It starts with a free 30-minute call. Every engagement is quoted case by case.
Who it’s for
Business owners
Senior leaders
Founders
Every engagement is bespoke and quoted case by case.
For founders
A note to founders
Early on, the hard part isn’t the work. It’s knowing which work matters: whether to build or buy, when to raise, who to hire first, and what to ignore for now. Not knowing everything is normal. Having a sounding board can change everything.
I help founders make those calls with clear numbers and an honest read, from customer validation and technical architecture to investor readiness. And when it needs building, I can build it.
I am happy to talk with founders about pitching, strategy, capital raising, or simply where to start. A free, no-obligation 30-minute chat.
Pitching
Strategy
Capital raising
Where to start
Ralph
Founder, Novara
Decisions I help with
Select one to see what you’d walk away with.
What you get
Every engagement is bespoke. We agree the question, the scope and the price before any work starts, and you see progress as it happens.
From question to decision
We talk
A free 30-minute call about the decision in front of you.
I dig into your numbers
Your data, documents and processes, before we meet.
We decide
One recommendation, with the reasons and the risks.
Questions about strategy work
Is the first call free?
Yes. 30 minutes, with no obligation.
Do I have to hire you to deliver the plan?
No. The plan is yours to use however you like.
Do you work with startups?
Yes, as an adviser only. The build stays with your team.
Do you take equity instead of fees?
No.
Do you work with financial services?
No. Financial services and fintech are outside what I take on.
Do you work remotely or in person?
Mostly remote, and in person in Sydney when it’s useful.