Ecommerce brand
A luxury bathroom brand, built for Australia
Website, positioning, trade partnerships and search content for a handcrafted ecommerce brand.
Services
Strategy, technology
Industry
Ecommerce
Role
Strategy and build
The problem
A new brand selling high-value, handcrafted pieces needed to look credible to Australian homeowners and designers, and to be found by people researching a purchase this size.
What I did
Website. Built the online store, with a free-quote route alongside the cart for custom and high-value orders.
Design. A calm, image-led look that puts the makers and the products first, with each piece presented as its own named product.
Strategy. Positioned the brand as boutique luxury: made by artisans overseas, designed and delivered in Australia.
B2B partnerships. Designed a Trade Partner Program for interior design businesses, with trade pricing, customisation, early access to new pieces, marketing support and a simple application process.
SEO and GEO. Built a journal of 17 guides on the questions buyers ask: how to choose, how materials compare, how to care for a piece. Titles and descriptions are clear and posts are grouped by topic, so search engines and AI assistants can find and quote straight answers.
Operations. Set up artisan sourcing and fulfilment across Australia.
Results
8
National luxury stockists
17
Buyer guides published